Purpose
Bounces and complaints are core deliverability signals. LiteMX monitors them to protect recipients, customer domains, provider accounts, shared infrastructure, and the ability of legitimate mail to reach inboxes.
Definitions
- A hard bounce usually means a recipient address, domain, or mailbox is invalid or permanently unavailable.
- A soft bounce usually means a temporary delivery problem, such as a full mailbox or transient provider failure.
- A complaint usually means a recipient or mailbox provider marked a message as spam or abusive.
- A suppression entry means LiteMX or a provider should stop attempting delivery to a recipient or domain.
Handling Rules
LiteMX may take these actions automatically or manually:
- Suppress recipients after hard bounces, complaints, unsubscribe requests, or provider suppression signals.
- Record bounce, complaint, send, blocked-send, and suppression events in audit or provider logs.
- Block future sends to unsafe recipients, domains, or mailbox/provider combinations.
- Throttle or pause mailboxes, domains, or accounts with abnormal bounce, complaint, spamtrap, or rejection patterns.
- Require remediation before restoring sending, such as removing bad recipients, proving consent, tightening token scopes, or changing DNS/authentication.
Thresholds
LiteMX may use stricter thresholds than our providers. As a working baseline, senders should keep hard bounces low and complaint rates near zero. AWS SES recommends keeping bounce rates below 2%, may place accounts under review at 5%, and may pause sending at 10%. For complaints, AWS SES may review at 0.1% and pause sending at 0.5%.
LiteMX may pause sending before a provider-imposed pause, because one bad sender can damage shared reputation for other customers.
Customer Obligations
Customers must:
- Stop sending to recipients who bounce hard, complain, unsubscribe, or revoke permission.
- Keep recipient sources accurate, permissioned, and current.
- Investigate high rejection, bounce, complaint, or spamtrap signals promptly.
- Use domain authentication records correctly, including DKIM, SPF, DMARC, and custom MAIL FROM records when provided.
- Cooperate with LiteMX and provider remediation requests.
Review and Appeals
If sending is paused, contact abuse@litemx.com with the affected domain or mailbox, message ids, recipient source, consent evidence, and the corrective action taken.